Primary Research October 02, 2017 What is your most popular magazine? -Vogue Why? -It is simply the biggest fashion magazine in the world right now, and so popular What is the least popular magazine you sell? -anything to do with sport why? -people into sport and athletics do not tend to read many magazines in your opinion what makes a good portrait cover? -provocation, artistic, something unique and out of the ordinary, clever use of colours and ideas in your opinion what makes a bad magazine cover? -poor use of colours and texts Advice to designers on magazine covers? -the cover is everything so a lot of work has to go into it -it has to have a strong image and purpose -it has to present it's message clearly -catchy, unique (same applies to the title) -make sure it's different and stands out Primary research is very important in the media because it shows you can get reliable information from the source. It allows the researcher at to get original informat...