Primary Research

Primary Research

October 02, 2017
What is your most popular magazine?
-Vogue


Why?
-It is simply the biggest fashion magazine in the world right now, and so popular


What is the least popular magazine you sell?
-anything to do with sport


why?
-people into sport and athletics do not tend to read many magazines


in your opinion what makes a good portrait cover?
-provocation, artistic, something unique and out of the ordinary, clever use of colours and ideas


in your opinion what makes a bad magazine cover?
-poor use of colours and texts


Advice to designers on magazine covers?
-the cover is everything so a lot of work has to go into it
-it has to have a strong image and purpose
-it has to present it's message clearly
-catchy, unique (same applies to the title)
-make sure it's different and stands out

 Primary research is very important in the media because it shows you can get reliable information from the source. It allows the researcher at to get original information as well. Also, the information will be the most recent so if you got information from secondary source, you will not get information that was the most helpful.

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