Primary research for lookbook

For research on our look book, we got sent on a scavenger hunt to find different catalogues and look books from different shops. We went to cosmetic stores and clothing shops to scout for different magazines.   


Catalogue: 

Catalogues are often very lengthy and full of items, they are often categorised into different groups such as kitchen appliances, home decor, bedroom etc. Differences that you will find in a catalogue compared to a lookbook are...    
  • Prices are low
  • limited text
  • photos
  • themes
  • Products would be split into categories 

Lookbook:

A lookbook includes more outfit inspiration rather then different products that you can buy with in the store, in look books they give you themes such as outfits for winter, a night out or an outfit for a night out during the winter. They will still list the prices, sizes and have been split into categories etc. But this is what makes it different to a catalogue.  

  • Full outfit pictures
  • Themes
  • outfit descriptions
  • diversity of gender
  • not much text  

Magazines:

Magazines have almost everything you need. They have advise columns, reviews on clothing or make-up, they even have look books included within the magazine. The main part of the magazine though is the interview with the muse on the front cover. they could be and artist, actor, activist etc. 

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